The Real Faces Behind Internet Brands

Highway Robbery

I was tutoring this weekend and I helped an 11th grade high school student with US History.  He pointed out to me that history is useless, but I retorted that if we never learn from history, history has a tendency to repeat itself. That gave me reason to pause as I thought how that very logic applies to our scenario. Internet Brands did this once to us, what’s not to say they will do it again?

Let’s face the truth. I got my credit card bill last week, and it’s simply highway robbery. I cringed at the fact I had to pay just to do an upgrade. Sure $130.00 doesn’t seem much, but when you combine the fact that our license was suppose to be worth $160.00 (or $180.00 for others), we’re still paying more than $235.00 for a brand new license! What Internet Brands is making us pay is simply highway robbery. I don’t know how else to put it.

I don’t see ANY reason at all to justify existing license holders paying more. Essentially we’re being told to just pony up money for a brand new license. Forget what Internet Brands has told you; it’s merely a ploy, a cover. It’s purely marketing. Rip off all the marketing, and you’ll see is that we’re paying for a brand new license.

As existing Legacy vBulletin license holders, we’re treated as second rate citizens. We’re not important to them. Our wallets are more important to them. What’s not to say this is to happen again when vBulletin 5 arrives on the horizon?

We’re stuck holding a useless, absolutely pointless license vBulletin 3 license. After our license expires per-se, no more updates.  No more security patches. Once vBulletin 4 goes into full swing, vBulletin 3 citizens are treated as the scorn of the earth. Internet Brands manipulated us using fear tactics so that we’d buy licenses.

I really sympathize with those who bought vBulletin licenses really late in the game before vBulletin 4 was announced. Anyone who bought a license merely hours or days before vBulletin 4 got announced feel the real wrath. They bought a license only to have it invalidated and ripped from their hands minutes later.

Yet when they protest that they’ve been scammed, they’re told to upgrade to the latest vBulletin 4 License by paying even more? Any more protests, and you have threads closed. Has anyone checked out Pre-Sales recently? There are several threads in which customers point out that they don’t treat customers well.

Has anyone at Internet Brands done the math? We’re paying MORE for upgrading to a vBulletin 4 license than brand new vBulletin 4 license holders. Where’s the justice? Where’s the respect? More importantly, where’s the loyalty to your existing customer base that made vBulletin so successful? If they’re treating customers like this, as a shareholder, stakeholder or investors I’d wonder how Internet Brands may very well treat me in the future.

Let’s face it. vBulletin 3 license holders have been screwed over. If history has anything to say, it’s that it’s going to happen again.

A Look Back: Then and Now

It was in May 2009 when the world first became aware of the infamous vBulletin 4 leak. Forums and blogs all over the Internet had screenshots posted for the upcoming plans for vBulletin 4. This extensive thread contained future plans in terms of pricing, licensing changes, changes to support, the process of beta testing, and so on.
Let’s take a look at some of the proposed changes and what ended up happening.

Pricing:
The pricing changes that were brought up in the thread ended up happening.
vB4.0 Publishing Suite – New license: $285, Upgrade: $250
vB4.0 Forum Classic – New License: $195, Upgrade: “Free”.

Note, that I am intentionally leaving out the discounted “pre-order” prices, since there was no mention of these in the leaked thread.

Also keep in mind, the pricing above is for vB 4x. Upgrading to vB 5x will be an additional fee (notice a pattern here?) which has not yet been determined.

Support:
The change to support – These changes also ended up happening.
Although customers get access through the forums, the Forum Classic customers only get access through the support system for 30 days and they will be forced to pay extra if they need additional support through a ticket.

One major reason people chose vBulletin is because of the affordable prices in the past, and the excellent support that was offered through tickets and the forum, yet once again, IB is taking something that worked well, and engaging in price gouging, because they know they can by charging extra for the software itself and for support tickets.

Beta Testing:
In the past, when the times were good and we had original development team, open beta testing was something of the norm. This was important because it gave members to try out the software so they could get a head start on getting their communities ready. It was also important because members of the modding and skinning community were able to play with the software to prepare their products for the new version of vBulletin. All of this changed however with IB and the new development team. Beta access to vB4 was only given to a select handful of customers. Later after much controversy they decided to give members who pre-ordered it a chance to try the beta as well, but only because they were forced to, because of all negative attention, and this was a feeble attempt to “give back” to the community.

Impact:
News of this leak caused an upheaval. Most people were furious to hear about some of these planned changes. When the topic was brought up on the forums, it resulted in nothing but closed threads and IB simply ignored the subject, telling us to wait for “official word”.

In the leaked screenshots, Steve clearly states that if the situation is not handled correctly, it could cause a “negative impact” and he pretty much nailed it – yet even with this, they failed to transition correctly and failed to handle the situation accordingly. The last line regarding the customer issue is what makes this whole situation ironic: “If we want loyalty from our customers, then we should be loyal to them in return”.

IB had a chance to try and reassure their customers but failed to do so. People grew more and more frustrated and IB turning their heads in the opposite direction, continually ignoring the subject only added to this frustration. IB should have taken what they learned from the original leak to make changes, improve and do everything in their power to assure the community but they failed to do so.

A Note from Our Team

We know that vBulletin 4 has been leaked. But as a courtesy to our team, please do not post such links or content packages here.

Chronos nor I care to entertain Patrick “Call Scott Macvicar Disgruntled” Stack, Ray “All Business” Morgan, Bob “Head in the Clouds” Brisco, Howard “PirateReports” Sprinks or any other representative of Internet Brands shoving anything, including Digital Millennium Copyright Act Notifications, or other propaganda in our inbox just because those links appeared.

Internet Brands, Lying Scumbags SAY WHAT!?!?!?!?!!! – !#@$%^&

In every story, there are two sides. There was a lot of criticism with people feeling that Internet Brands was not given a fair chance to comment in The Register’s recent article on vBulletin. Today, Internet Brands made their comment with The Register in a new article released today, and after reading it, I will have to say Internet Brands has hit a new low. Oh a new low indeed.

Earlier in the week, former core Jelsoft developer Scott Macvicar wrote on his Twitter “So sad to see the company I helped build up screw customers over. Glad I bailed when I did, funemployment rocks”  in a comment to the flood of tweets to the very first Register article on vBulletin.

vBulletin was definitely Scott’s baby. We know Scott for 7-8 years now and vBulletin was his pride and joy. I can honestly say I’ve never known a person like Scott who loves what he did. Let’s not forget he has our admiration and respect for the exact same time period and has been with vBulletin since the beginning.

But this a new low and a new low indeed. Legal council for Internet Brands, Patrick Stack dismissed Scott’s comment earlier today in The Register’s new article, saying that it is “not too worrisome” and that it came from a “disgruntled former employee.”

EXCUSE ME!?!? What are you smoking Mr. Stack!? Have you no shame?  YOU DID NOT JUST CALL SCOTT MACVICAR A DISGRUNTLED EMPLOYEE.

In my eyes, Mr. Stack has lead Internet Brands onto a powder keg. It will backfire if Internet Brands is not careful. If there’s ever a reason to pick a bone with Internet Brands, this would be one reason.  It’s rude to call Scott disgruntled. It’s disrespectful. It’s uncalled for a number of reasons.

Internet Brands just took a swipe at one of the most respected trio of management, leaders, and developers in the industry. This same trio also have the respect of the competition, including Invision Power Board’s lead developer Matt Mecham.  Let’s also not forget Scott’s extensive resume too. Not only was he a vBulletin developer,  he’s the lead developer of the SQLite3 Extension and the ImageMagick PHP wrapper. Plus he’s a former mentor for Google Summer of Code program.

The man’s a legend in short, and Internet Brands has an audacity to take a swipe at this guy? Scott knows what he’s doing, and he’s done it extremely well for the last several years. I can’t say the same for you Internet Brands. Talk about calling the kettle black. Look in the mirror sometime Internet Brands, and it might surprise you that you’re describing everything about yourself. If anything, Scott’s not a disgruntled employee; but rather he’s a smart and brilliant employee and has a far more comprehensive understanding of a customer than you currently have.

I hope investors are listening to this side of the fence. Internet Brands just lost a ton of respect in my eyes. It was bad enough they weren’t listening to us, but to backstab one of their former employees in an attempt to save face with the public? Wow. That’s just low.

If there’s ever a reason to leave Internet Brands as an employee, we most certainly found that reason. It’s the classic management case study in which employees don’t divorce the company, but rather they divorce management. Many of us wondered why Scott, Mike, and Kier left vBulletin, and I think we have a slightly more clear picture today.

Scott, we salute you. Let’s hope they don’t take a swipe at Kier or Mike next.

Some parting words from Scott in response to Patrick’s outlandish comments:

Disgruntled? I wouldn’t say I’m a disgruntled employee, I left on reasonable terms with the company and was answering questions for them just a few weeks ago. The fact that they’re simply ignoring customers is just shocking and it’s what troubles me the most.


Repost: The Register Writes About vBulletin Fiasco

image-1928-1News has come in that a well known on-line Internet “News Paper” called The Register, has written a damming article which highlights exactly what’s been going on over at vBulletin by Internet Brands. This is something Internet Brands will not be happy to see happen, and especially coming at a time when they’re trying to avoid any bad publicity while the pre-sale of their (not yet out) vBulletin 4 Suite is still on-going until the end of October 2009.

The article itself which was written by “Cade Metz in San Francisco” on behalf of The  Register, and quite amusingly titled the: Forum king vBulletin muzzles paid-up protesters. Highlights well most of the key points bothering vBulletin customers the most right now. “The Register” is hugely popular and read by millions of Internet users worldwide, meaning this is bad news indeed for Internet Brands at a very critical time in their sales.

To make matter much worse though for Internet Brands, other Internet users after reading the article are then using Social Networking sites like “Twitter and Digg” to highlight it much further to the World Wide Web masses. And so people can get easy access to read this very interesting article posted by “The Register” about Internet Brands and the troubled sale of vBulletin 4.

Quite an interesting read indeed, I’m sure you’ll agree. To which you can leave your comments below!

Repost: vBulletin 4 Theme Faults That Need Fixing

image-1424-1-641x361On previously seeing some of the “Demo Screen Shots” of the new vBulletin 4 Theme to be used, I did think it looked quite nice at first glance. But now vBulletin.com have the vBulletin 4 Suite 4.0.0 Beta version installed using it, giving me plenty of time to take a closer and longer look at it in more detail. I have to say that I don’t really like it that much anymore.

This is not to say I won’t like the theme further down the line when more changes are made with each new Beta version released, but of course a lot depends on what changes they do actually make before it goes Gold with a final and completed theme in place. They won’t make changes to suit me personally, so it’s going to be a case of waiting and seeing what each new release installed on vBulletin.com brings with it theme wise. Many would argue that you don’t have to use the default theme anyway, and you can use your own design instead. True, but I always like to keep things simple if I can by staying with the default theme. So for me personally it does matter a lot!

The new vBulletin 4 Theme faults

This list below is what I personally found most at fault about the new theme used with vBulletin 4. Yes, I could nick-pick at other smaller design issues that I spotted as well pretty fast. But I’m just going to list some major faults that I feel need sorting out straight away first.

Too bright on the eyes the theme style is:
Quite a few people complained when the official vBulletin forum first went live using the new “vBulletin 4 Suite” theme design today, that it was too bright and hurt the eyes after using it for about 5 minutes. This is something that I totally agree on, it really did genuinely begin to put strain on your eyes after using it for a very short period of time. Making it very unsuitable for a forum board in general that your trying to keep your members using for many hours, posting and using none stop.

Looking at the theme, the biggest issue there is too much White used as a whole. Just by shading it down to a more dirty white colour in some areas, or maybe all areas. Would greatly reduce eye stain, and maybe even slightly darken down some of the very light blue colour in a few areas very gradually too. Basically, it need to be toned down to a slightly darker shade, concentrating a lot though on the large open white space areas to reduce reflection that’s causing most of the eye strain.

Wrong font style, size, and colour used:
Another problem is the colour of the font used for “Post Text”, it just looks washed-out as though it needs to be a little darker in colour, not black though! Also, the font size needs to be increased to a more comfortable reading size as well in many areas. And again, the font style itself didn’t look well suited for Text Reading on the Internet, as though they’ve tried to play around and veer away from Internet Standards to look more stylish and fancy. But in doing so it’s not worked well for reading posted text because of the font style used. Which I might add also looked a little rough around the edges and not clear and smooth, a clear sign it’s the wrong font style to use.

Another problem was the small font used for the Smallest Tags in the “Tag List”. To me it looked as though they’d used a font size of around 8px small. I could hardly make-out what the smallest tags actually said. Very unsuitable indeed for usability!

That wasn’t a long list of faults you might say

While this list of faults above may not seem large, only two aspects really. There is a fact a lot of work involved in changing them. For example; changing the font style, size, and colours. Will have an effect on other areas of the forum in some cases, which may also need changing to suit accordingly. And making changes to the themes colour styling can cause issues with blending-in with other areas of the forum, again creating more work than might first appear to be needed.

So although the list is small, a lot of work could possibly be involved here. As changing one thing, effects another thing, which in the end leads to much more work that you first ever imagined would be the case.

IB shares plummet

Today marked a gloomy event for investors in IB.

IB currently does not pay dividends to its investors, and their low share pricing is an obvious reflection of the distasteful reactions of vBulletin Customers.

deuterium, (formerly ct2k7) as we gather, posted in our infamous Licensed Customer Feedback section, you know… the hidden from potential customer … area, in the thread, pertaining the original article by The Register about the share falling.

Floris replied moments later, refering to deuterium by his first name, explaining that this was common ( or realistic) with the release of the Q3 2009 financial results.

In some cases this was true, but obviously, a drop of nearly 12% was something out of the ordinary. It was nearly enough to warrant its little space on Yahoo!’s Biggest Losers page.

Those using the Google finance page to track the shares will have noticed the amount of publicity Internet Brands is gaining from its treatment of its customers, something which is personally thought to be a major role in this, as investors see what’s going on behind closed doors.

Repost: Still No vBulletin 4 Suite For vBulletin.com

image-1300-1-641x361Internet Brands – the new owners of Jelsoft and the vBulletin Board software product itself, where planning yesterday on updating their official vBulletin.com sales discussion forums with the new “vBulletin 4 Suite” being offered for sale that’s still in the early Beta Testingstage as of right right now. It now looks however, that things have not gone quite according to plan. Yet another clear sign thatInternet Brands just can’t seem to get anything right were vBulletin.com is concerned.

Wayne Luke, a respected staff member and Internet Brands employee working at vBulletin.com. Tried to cover-up their “Epic Failure” late last night by posting on another forum board that all was well and working perfect behind the scene, and that only a few minor issues remained which needed fixing that were not vBulletin 4 related. “We should all see the vBulletin.com forums back online soon he said“. That was 10-12 hours ago, and still no forums working at: vBulletin.com.

vBulletin customers thinking about (maybe) buying the new vBulletin 4 Suite, had been asking to see a Working Demo of it ever since Internet Brands put-up their new vBulletin 4 Sales Frontpage. Something they didn’t appear that eager to do, instead wanting people to buy it blindly. That was until a leaked “vBulletin 4 Suite Alpha 5″ private testing version was put live on the Internet by some unknown disillusioned vBulletin Alpha Tester for all to see and make full use off!

Leaked vBulletin 4 Suite demo forces Internet Brands hand

Internet Brands later claimed that they now know the person on their vBulletin 4 Alpha Testing team who leaked the demo live online, although they’ve not released any information who that person was. As a result of that leaked vBulletin 4 Suite demo though (which was only an early Alpha 5 testing version). It does seem it’s forced Internet Brands to try and counter-act any damage that early version might have caused in their sales, by releasing a much more up-to-date Beta version of the same vBulletin 4 Suite package.

Some people around Internet even claimed that this new vBulletin leak might just be another publicity stunt being pulled by Internet Brands to try and help promote the sale of their new vBulletin 4 package, and that they where planning on releasing a more up-to-date working Beta version of the same vBulletin 4 Suite regardless officially. In other words, they just wanted a bit of faked publicity posted on some “Larger News” sites first to highlight the starting of the sale.

Epic Failure just isn’t the word

If there is any truth in this, one thing’s for sure. Internet Brands latest “Public Relations” stunt has just come full circle and shot them straight in the foot. Instead now, they’ll get all the negative publicity they didn’t want. 24 hours later after they first said we’d all be seeing this brand new shiny vBulletin 4 Suite installed on their official vBulletin.com forums. Guess what? We’re all still waiting!

This highlights another problem that vBulletin customers may think hard about now. If Internet Brands are having such huge issues in updating their own “vBulletin 3.8 to vBulletin 4″, what does this mean for their customers who will have to do the same thing soon also?

It’s just not good enough really is it

Sorry Internet Brands, but this failure to be able to update your own official vBulletin forums in a timely and professional manner, nor to post any updates on your Frontpage explaining what the problem is in more detail for customers to understand. And then to have your staff posting cover-up stories on other sites to try and smooth things over with “very questionable” reasons = Epic Fail!

Repost: World War 3 Continues On vBulletin

image-214-1Now, two days later after Internet Brands first launched their new look front-page with lots of information posted on it about vBulletin 4, plus full pricing details. And let not forget the rather pathetic 2 week discount time being offered which caused most of the fuss from customers on their official vBulletin forum later that same day. You’d have to say nothing much has changed since!

Yeah! Less customers are having their say two day later, but that’s to be expected really. It would have been hard anyhow to have kept up what went on that first day – which can only be described as “World War 3″ breaking out on vBulletin minus the nukes. Now though it’s all simmered down to be more like an Invasion of Iceland with 20 soldiers armed with French bread rolls and butter.

Sure some customers are still moaning, and talk is still about vBulletin 4 issues in general. But the initial aftermath of that first day which saw the vBulletin beach-head left stained red with IB blood is over. Giving them some breathing space to reflect back on what just happened.

Internet Brands are casting a very dark shadow over themselves, many customers have lost all faith in anything they have to say about vBulletin 4 now or in the future. They could never have planned for the kind of negative reaction they got two days ago, and it’s something they should be very concerned about indeed!

I’ve never seen anything like it

In all my time at vBulletin as a paying customer, I’ve never seen the likes of what happened like that before, with so many customers expressing their anger in no uncertain terms on there hidden forum board. That’s right I said “HIDDEN”, as a guest (none customer) you cannot see what was posted on that forum board at vBulletin. So on the surface all looks serial and calm, which is exactly what Internet Brands want you to see there as a visiting guest.

They’re even venting anger in Twitter

Even in Twitter I’ve been seeing some very senior (customers) from vBulletin, who I just happen to follow. Posting they are now moving over to IPB (Invision) forum software instead, expressing their anger in Twitter for all to see and read. When you start seeing long standing and faithful vBulletin customers doing this who have supported them for many years, it really IS time for Internet Brands to sit-up, take the bull by the horns, and do something now about stopping the rot before it gets worse than it already is.

I can even foresee in 12 months time if things carry on like this, they’ll be left with a company they purchased in (vBulletin), worth a fraction of what they originally paid for it 2 years ago. Here’s hoping this latest WAR on the vBulletin forum teaches Internet Brands a hard lesson:

Never treat your customers like mugs because of greed, they’ll come back and bite you were it hurts most – your profit sales margin butt!

Don’t believe the vBulletin public relations hype

Some staff members at vBulletin are trying to “project an image” that all is going well and according to plan with the sale of the new vBulletin 4 Suite. Keep in mind here that these staff members saying this get (paid) for doing a job, and as such have their own lively-hoods at stake here should Internet Brands (vBulletin) self implode to the bottom of the ocean.

The truth is, many customers have already done a walk and slammed the vBulletin door hard behind them on the way out. Moving over to pastures much greener at IPB (Invision). IPB themselves have posted that they are getting inundated with new angry vBulletin customers, and that they’ve had to take extra measures to deal with the huge influx of extra sales being generated by them jumping ship.

Internet Brands are selling you something that’s not even ready

Remember also, that Internet Brands are trying to sell you something in the: “vBulletin 4 Suite”, that’s not even out yet! In fact, it’s still only in the Alpha testing stage. No time-line has been given as to when they even expect it to go final release, which of course they can’t give with it only being in Alpha.

Now forgive me for saying this, but who the hell is going to buy something that they can’t even see in action on their own official vBulletin forum, let alone be able to download and use after paying good money for it. They don’t even have a working DEMO for people to test before making their minds-up whether to buy or not.

Is it just me, or does this sound a little like: Trying to sell Ice to the Eskimos in summer. I mean really, is it any wonder customers after hanging-on since 2007 (when Internet Brands first purchased vBulletin), have now finally decided enough is enough and are jumping off a sinking ship like rats drowning fast.

The bottom line

You want the truth, I’ll give it you! With Christmas just around the corner, and it being the Biggest Sales period of the year for any company. It’s looking like Internet Brands have not developed vBulletin 4 faster than they’d hoped: “Having it ready for the Christmas peak time sales“.

Because they don’t want to miss this biggest sales window of the year, they now want you to buy something which you can’t download nor even use. This is their so called (leap of faith) which they expect you to take so blindly, just so they can bag the bucks at your expense, leaving you with an empty Christmas stocking!

Extended Sale! With a Price Hike Too!!

Well, Internet Brands announced an extended sale. They might as well call it a brand new sale given the fact that new vBulletin customers have to pay $160.00 instead of $130.00. I wonder who would notice.

Here’s my two cents. It’s my opinion they are  loosing customers and fast. To attract new ones or existing ones, they’re extending the sale. Let us not forget the bonus benefits of burying all the negative articles against them in the last few days. That’s most definitely an added bonus!

But like I said, who noticed the price went up?

During this extension period, the price of the Publishing Suite will be $160 for existing vBulletin customers with active licenses, a discount of more than 40 percent off of the regular price of the product. New customers can purchase the Suite for the discounted price of $235 during this period.
Source: Marketwire

So once again, being an original vBulletin customers only gets you screwed over more. Plus we’re now paying $160.00, the cost of the original vBulletin license. How poetic.